Nitto Australia Launch Armbands for Causes

Nitto Australia has announced the launch of their new initiative; “Armbands for Causes” at the 2019 Knox Council Sport and Leisure Awards last week. Nitto sponsored the annual event which featured guest speakers; AFL star and Brownlow Medallist, Tom Mitchell. Olympic Gold Medallist, Brooke Hanson and Ezi Magbegor from the Deakin Melbourne Boomers.

Armbands for Causes is an initiative offering up to a 40% discount for sports teams that wish to use Nitto’s electrical tape during honorary events or to raise awareness for charitable causes. The company has launched the initiative following several requests from sports clubs all over Australia who regularly contact Nitto Australia to about using the company’s electrical tape for their players to wear during matches.

Nitto Australia’s Sales and Marketing Director, Ben Mitchell said: “It came to our attention that our customer service department often receive enquiries from small to large sports clubs regarding using our electrical tape as commemorative armbands during matches. The Nitto Australia team is made up of football and netball players and passionate sports fans, so we understood the significance behind these requests and felt obliged to give something back”.

Nitto electrical tape has been used as commemorative armbands in Australia since the 1980s and this isn’t the first time the company has used their electrical tape’s reach to raise awareness of important causes. In 2017, Nitto Australia donated 600 rolls to the Carolyn Goodie Melanoma Awareness Round to encourage Australians to get their moles checked for Melanoma and donated 160 rolls to “Maddie’s Match”, a football match to promote Maddie Riewoldt’s Vision, a charity that aims to raise funds for new treatments for Bone Marrow Failure. In 2018, Nitto became a corporate partner of McGrath Foundation and released their electrical tape in pink to raise awareness of breast cancer and donated $2 from each pack, culminating in a $115,000 donation to the charity.

Ben added, “Our tape is sold through our extensive distribution network, as our customers depend on our product’s reliability, safety and durability. But if a sports club or group wishes to use our tape to honour a loved one or raise awareness of a cause close to their heart then we feel we must show our support in any way we can”.

Nitto Australia wishes to partner with local community organisations to raise awareness of worthy causes and let people know that if they have a cause to highlight then simply contact them or visit https://shopnittoaus.com/armband-for-causes/ to sign up for a discount code. Nitto electrical tape comes in a range of colours to match any cause and sports clubs can be rewarded with up to 40% off their order when they purchase online.

In photo:

Left to right: Michael Finn, Managing Director Nitto Denko Australia, Brooke Hanson, Tom Mitchell, Ben Mitchell, Sales and Marketing Director Nitto Australia

About Nitto Australia

Nitto Australia was established in 1982. We pride ourselves in contributing value creation and innovation through enhanced engagement and by aligning the right product to amaze and inspire our customers.

By utilizing the four core technologies of the Nitto Group; Adhesion, Coating, Polymer Function Control and Polymer Analysis & Evaluation, the global business offers customers over 13,500 innovative products across 70 business fields.

Nitto Australia’s strength lies in our ability to anticipate challenges, exercise curiosity, leverage change and take a bold step forward. We are driving growth and stimulating demand by constantly creating new products and developing new applications

within Building & Construction, Transportation, Life Sciences, Agricultural, Aerospace and Consumer Goods markets.

Armbands in Sport

The black memorial armband has been an Australian tradition for over a century and the custom dates back to 1770s England to the Regency Era. Athletes, sports people and clubs of all sizes still carry on this tradition, often coming together and wearing armbands to sought solace as a team and commemorate a loved one or raise awareness for a cause.